WE ARE A NETNOGRAPHY COMPANY.
We dig deep into all open online communication to find out what people talk about and understand how they feel, think and what they want from a product, brand or any issue.
Netnography is a research method based on observing online social interactions – online talks, debates, discussions – without asking questions in contemporary communication networks. It is able to adapt to changing environments and communication behaviours without influencing the discussions, therefore it provide unbiased, raw, natural results.
WHY YOU DO NEED NETNOGRAPHY?
Half of human population is on the internet, and the proportion still grows. They talk all the time: they write, comment, share, like, they give honest, straight-from-the-gut opinion on everything. No one can afford not to listen to them.
There are 3.196 billion social media users online, accounting for 42% of the world’s population.
WHAT PROBLEMS DO WE SOLVE FOR OUR CLIENTS? WHAT IS THIS GOOD FOR?
Our research team has the know-how and experience to make sense of the flood that exists on the open web. With us from the constantly changing flows come structured insights, which can be directly applied to areas such as:
- Strategic planning
- Brand positioning/repositioning
- Customer profile analysis
- Customer journey discovery
- Defining purchase drivers and barriers
- Campaign (pre)planning
- Issue and campaign tracking and evaluation
- Competition monitoring
- Category monitoring
- Reputation assessment
- Current and potential market trend identification
WE READ THE INTERNET FOR YOU.
We R.E.A.D.: RESEARCH the open web, EVALUATE every bit, ANALYZE relevant data and DELIVER what we’ve discovered in a clear report. Thereby we provide meaningful overview and profound understanding for our clients about brand image, competitors, customer personas and journeys, purchase drivers and barriers, current and potential market trends and many more. We also offer deep tracking for issues, campaigns and brand evolution.